Prestige Brands Inks Promotion Optimization Deal with TABS Group
TABS Group, Inc. (www.tabsgroup.com) has announced a deal with Prestige Brands, Inc. (PBH) to provide the TABS Promo Advantage™ suite of services to help Prestige Brands measure, plan and optimize their promotional spending. “Prestige just announced record sales and profits in large part due to our increased investments in marketing and promotion,” stated Senior Vice [...]
